236K followers
236K followers
B-Corp Antenatal & Postnatal Education
I worked with The Positive Birth Company for more than two years as Head of Brand. I helped build the company’s identity into a recognisable leader within the antenatal education space. The company has grown to be one of the largest digital online education providers across the globe. In my time at PBC, I built the website, designed all digital assets, created all products and packaging, email marketing and proudly art directed two campaigns Birthing the Future and Proud Parent.
The Positive Birth Company
Birthing The Future
2020 was an isolating year for all. We wanted to shine a light on the people who became parents or were about to navigate birth in the height of a pandemic. Over 3 days and just before the UK went into its final lockdown we individually shot members of the PBC community and captured their stories.
Proud Parent
6 months on and as an extension of the Birthing the Future campaign, we invited LGTBQIA+ members of our community to take part in a special London shoot. It was crucial to share their incredible (and often unheard) stories of their journeys to parenthood.
Visual Identity
When I joined PBC there was no brand identity apart from a logo (a good one). All of the imagery was of founder Siobhan and her family. I was able to create a strong identity for the brand, which made it more recognisable and helped the growth. My work for PBC was featured in Grazia, Pink News & Happiful.
Testimonial
Testimonial
“Amy is an super talented designer and a huge asset to our team. She’s brought a strong design aesthetic to our growing business. ”